Wednesday, 16 May 2018

Gucci DIY Campaign

Seen through the imagination of a character who daydreams to be a rock star, presenting the Gucci DIY campaign shot by Petra Collins featuring the new customizable accessories, the Gucci Ophidia tote bag and the Gucci Ace sneaker. The specially created letters for the initialing service are inspired by those seen on a pair of boots from Sir Elton John’s wardrobe archive, which also featured in the Gucci Spring Summer 2018 fashion show. A T-shirt from the Gucci Elton John collection appears in the video. GucciDIY is available exclusively on or with an in-store app in Gucci Wooster. #ABCDEFGucci.

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Music: Suzi Quatro ‘48 Crash’ Universal Music Publishing MGB Ltd, Blue Raincoat Music/Kobalt Music Publishing Ltd

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