365, Prada Fall/Winter 2017 Campaign

Prada does not represent a universe, but a multiverse - of parallels, others, alternatives. The depth of creativity defies simple categorisation. Prada exists on multiple plains, with multiple interpretations.

365 reflects this diversity and thematic richness - it is fashion advertising as metaverse, each campaign presenting a microcosm of Prada. Each is honest, each is true, each is real.

For the latest evolution of the 365 campaign, six new Prada realities - Pièce de Chambre, Affiches, Chiaroscuro, Mise-en-Scène, Viewfinder and Denouement - are unveiled, photographed by Willy Vanderperre, his viewpoint a thread drawing all the realities together, alongside the distinct seasonal identity of Prada.

Photography and film by Willy Vanderperre
Pièce de chambre models: Amanda Murphy, Mia Brammer
Affiches models: Kris Grikaite, Manuela Sanchez
Chiaroscuro models: Freja Beha Erichsen, Sija Jure
Mise-en- Scène: Clément Chabernaud, Thibaud Charon, Kaissan Ibrahima
Viewfinder: Joaquim Arnell, Freja Beha Erichsen, Kris Grikaite, Sija Jure
Denouement: Imari Karanja, Amanda Murphy, Kerkko Sariola, Chu Wong

365 film featuring Joaquim Arnell, Clément Chabernaud, Thibaud Charon, Freja Beha Erichsen, Sija Jure, Imari Karanja, Kris Grikaite, Kaissan Ibrahima, Amanda Murphy, Kerkko Sariola.

Music by Essaie Pas, Mica Levi & Oliver Coates.