Last week saw the official launch of The Permanent Pop Up, a fresh, innovative retail space for young brands and graduate designers situated within Smith’s Court. Soho located off Brewer Street, moments from the new location of London Fashion Week. Guests included a host of invited fashion bloggers, stylists, writers and celebrity shoppers including Made in Chelsea’s Tiffany Watson, Comedian Vikki Stone, BB1’s The Voice’s VIX and presenter Eve-Yasmine.
Selling a diverse range of designer women and men’s micro collections within a stylish boutique setting. This unique business concept offers an opportunity for new and start up brands to gain a powerful position and a secure retail space within the heart of the capital, supported by a driven and passionate individual owner Kaylie Hill who is set to make The Permanent Pop up a continued curated fashion experience for shoppers to visit time and time again to fall in love with a selection of new talent. Designers stocked within the shop include McIndoe Design, Sarah Valley, Zafran, House of Summer, Ink & Fabric, Bot I Lam , Beaumont Shoes, Plain Bear, Black
Jamm, Wild Parsley, MT Labels, Elena Timbaluic, 4649, Roberta Kings , Break on Truth , 33 Bis Artisanal Edition, Martha Ellen, Nyoka Francis, Martha Adams, Aso , Masato, Urbian, Rubber Killer, So Hoity Toity, Chronicles Clothing, Be Snazzy and Clo Clothes.
Selling a diverse range of designer women and men’s micro collections within a stylish boutique setting. This unique business concept offers an opportunity for new and start up brands to gain a powerful position and a secure retail space within the heart of the capital, supported by a driven and passionate individual owner Kaylie Hill who is set to make The Permanent Pop up a continued curated fashion experience for shoppers to visit time and time again to fall in love with a selection of new talent. Designers stocked within the shop include McIndoe Design, Sarah Valley, Zafran, House of Summer, Ink & Fabric, Bot I Lam , Beaumont Shoes, Plain Bear, Black
Jamm, Wild Parsley, MT Labels, Elena Timbaluic, 4649, Roberta Kings , Break on Truth , 33 Bis Artisanal Edition, Martha Ellen, Nyoka Francis, Martha Adams, Aso , Masato, Urbian, Rubber Killer, So Hoity Toity, Chronicles Clothing, Be Snazzy and Clo Clothes.
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