Björn Borg, Swedish super models, and epic Mars-inspired experience at Stockholm Fashion Week.

On the first day of Stockholm Fashion Week, sports fashion brand Björn Borg presented its Spring Summer 2016 collection to the world. Swedish top-models Tilda Lindstam, Emmy Rappe, Mona Johannesson och Sara Blomqvist among others, marched the circular catwalk surrounded with bright lights beaming towards space. The sports fashion brand dedicated its show to the Space initiative Mars One, as a tribute to its grand vision, courage and the desire to take on the ultimate challenge; training for Mars. 

The SS16 collection, along with a special capsule collection designed in collaboration with stylist Naomi Itkes, took inspiration from the history of space travel and the journey to find new frontiers that took place during the 1970’s and 80’s. By looking to retro styles, colours and silhouettes from this era and clashing them together with modern high performance materials, detailing and techniques, Björn Borg has created a collection that pays homage the past, and offers a perfect fit for the ultimate challenge: training for Mars. 

- We have now showed the world how to train for Mars, and hope that our tribute can inspire to epic adventures. Fashion interested explorers will be able to find our show collection in a limited edition as of January 19th next year, says James Lee, Head of Design Björn Borg. 

Front row at the show: The brand’s founder and name-sake, tennis legend Björn Borg with wife Patricia, Mars One founder Bas Lansdorp and four of the 100 candidates who may be the first to settle on Mars, were present, alongside the tennis legend Björn Borg and his wife Patricia, Swedish artists Robyn, actor and musician Ola Rapace, Eurovision winner Måns Zelmerlöw and editors from top tier international sports and fashion titles like Sportswear International, Women’s Health, style.com, RED Magazine, i-D, and InStyle UK.