Last night Brazilian flip-flop label Ipanema celebrated the start of summer for the @IpanemaOfficialSummer Party, alongside newly announced Style Ambassador Sarah-Jane Crawford, at the private members Century Club in London’s Soho.
Celebrities, fashion press and bloggers rubbed shoulders during a celebration of all things Brazilian, for a Rio Carnival inspired summer extravaganza. Guests enjoyed deliciously authentic Brazilian canapés, washed down with Ciapirinhas and Batidas, while Sarah-Jane mixed up her signature ‘Crawford’ cocktail; a blueberry virgin Mojito.
The night didn’t disappoint with a surprise interruption by a Brazilian samba band. Dancers dressed in Rio Carnival costume and percussionists paraded through the crowd playing traditional Brazilian samba. Guests had fun with Rio inspired fancy dress at the ‘selfie station’ to make the perfect Instagram moment, while toes were left perfectly polished with a one-stop pedicure station providing luxury speedy pedicures from Rimmel, in preparation for #GetYouSocksOffday which Ipanema will launch on the 19th June.
This year brings news that for the first time ever Ipanema has enlisted a celebrity to represent them solely in the UK. Sarah-Jane Crawford will act as the label’s Style Ambassador, following a hugely successful partnership with Gisele Bündchen which began in 2002.
“I love Ipanema’s bright & tropical colours & the depth of their collection means I can style a different pair with every different outfit. As a Summer loving girl, I cannot wait to launch the Ipanema campaign!”
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