TOD’S TO LAUNCH THE GOMMINO CLUB

TOD’S TO LAUNCH THE GOMMINO CLUB

Tod’s announces the launch of the Gommino Club project, a new Men’s Gommino with iconic ‘Scooby Doo’ detail.

Clients may now request a personalised kit in a special Tod's leather folder containing a choice of 15 different coloured leather swatches. From this, the client may select his preferred colour to have his leather Tod's Gommino shoe custom made. Alongside the leather swatches, the kit contains tassels with examples of leather 'Scooby Doo' laces in assorted colour combinations (mono-, bi- and tri-colour) in order for the client to specify his preferred ‘Scooby-Doo’ colour combination detail. The kit also has examples of hot-stamp styles to complete this Gommino Club personalisation. 

With final selection made, the client will be issued with his personal order number and on completion, will receive his custom-made Gommino Club shoes, featuring specified 'Scooby Doo' laces and hot-stamping. A unique pair of Tod's renowned classic moccasins with trademark soles, each comprising of 133 rubber ‘pebbles’ or ‘gommini’.

The Tod’s moccasin, better known as the Gommino, was created to combine classic Italian style with the comfort of a modern shoe. Designed to be worn on any occasion – formal or informal – this casual-chic moccasin takes inspiration from the driving shoes of the ‘50’s. Its trademark is a sole comprised of 133 rubber pebbles affording it its distinctive look.

There are over 100 steps to build a Gommino and, subject to the model, a single shoe mayconsist of up to 35 pieces of leather. Each piece must be individually treated and checked by hand before being assembled to create the final shoe. The process of hand craftsmanshiprequires the skill of artisans.  The final product embodies the values of quality and style associated with Made in Italy.

Over the years, the Gommino has been regularly updated and a wealth of versions created, distinguished by a variety of materials, colours and embellishments. The Gommino Clubmodel is the latest in this distinguished line.

Tod’s Gommino Club will be available exclusively at Tod’s boutiques from 16th March 2015

TODS.COM