Today CÎROC® Ultra-Premium Vodka launches its second collection of images in Rio De Janeiro, as its partnership with legendary photographer Mario Testino continues. The On Arrival campaign sees CÎROC and Testino handpick emerging talents from across the globe that they believe have skyrocketed into the spotlight and document their celebratory moments of arrival.
Following the London launch in December with British actor Sam Claflin, the campaign travelled immediately to South America to the heart of Brazil, Rio de Janeiro, as the next shoot location with emerging local talent Mayana Moura (releasing a new album this spring) and fashion blogger Helena Bordon (daughter of the current style director of Brazilian Vogue). Testino handpicked both Mayana and Helena as they personify the CÎROC On Arrival campaign message.
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