Lee Cooper Launches SS15 Collection

Lee Cooper Launches SS15 Collection

For Spring Summer 2015, Lee Cooper continues our partnership with Makers and commitment to craft. This season it’s all about East London. Shot in a studio in Shoreditch, our SS15 campaign blends studio imagery with East London Art. The campaign was inspired by some of Lee Cooper’s iconic advertising and legendary ties to the music industry; a segment of culture we have always been deeply rooted in. The Canals of the East End, and the people who lived and worked there, were inspiration for this season’s collection. 
With a nod to our music heritage – SS15 features an upgrade of ‘straight’ campaign imagery with a mix of overlaid commissioned artwork, in true band-poster style. We have kept the fun, rock n’ roll attitude from the 60s and 70s but have recut it for 21st century, by combining photography and collage. Rather than simply shooting local Makers as we have in past seasons, this season we have featured the art of one new Maker, Rosanna Webster. Her mix of collage and illustration coupled with her recent press coverage garnered our attention for this project. Rosanna’s art is a perfect addition to overlay our looks this. Her collages combine East London Imagery, historic Lee Cooper adverts, and textures along with hand drawn elements.

The Lee Cooper SS15 Collection moves focus to the East End’s Canals and the industrial importance that the people working on the waterways played for the country. From weeks spent on the narrowboat, to evenings in the working men’s club and boxing club, our nod to heritage and workwear remains a strong feature around the world. And, this season’s imagery shows a truly cohesive global collection of products from some of our key partners.

We continue to celebrate Denim being at the heart of our collections, with our legendary classics, Harry and Pearl. These are two iconic styles are named in tribute to our traditional British heritage. Our orange selvedge fabric plays an important role in our denim offering, in raw & dark washes, and our light denim washes are abundant as well this summer.

WOMENSWEAR

Built around Pearl, our modern incarnation of our classic women’s skinny fit denim, our SS15 womenswear collection has a timeless and casual feel, whilst remaining feminine and retaining the key elements and details that make Lee Cooper recognisable around the world. Showing Coral as a key colour for the season, a strong contrast to traditional Denim Blue, fabrics include soft cottons and modals. Our knits are lightweight using fancy knit techniques to bring a bit of luxe to a wardrobe staple.

MENSWEAR

For menswear, our time honoured straight fit for men, stands at the centre of an offer that draws on key seasonal design features. This season’s features include contrast colour and fabric pockets, hand drawn graphics, and florals, all whilst keeping denim at the heart of the collection.  In the traditional Lee Cooper colours of red, white and blue, fabrics include cottons, burn-outs and nepps.
Our key denim pieces, Harry and Pearl, feature design elements such as copper hardwear detail to give an antique feel, busted out seams with red over-locking, and reinforced back pockets. Both styles also feature the classic Lee Cooper arcuate on the back pocket, as used in 1908, and our iconic red tab and branded rivets, resulting in a look which is distinctly Lee Cooper.
Spring Summer 2015 celebrates our East London heritage. From canal workwear to music and craft we are celebrating the place and the things that built our legacy whilst modernising for today. Lee Cooper Recut.