In 1967 Javid Alavi opened a market stall on Carnaby Street, influenced by the style and movement of the Mod culture. With London transfixed on the swinging sixties and Merc standing at the very heart of it, that stall quickly grew until Javid was in his own shop, dressing the changing face of London in the now world-recognised British brand, Merc. While the ranges have grown and evolved, many of the garments that dressed the progressive youth of the sixties are still sold today in the iconic Heritage Range. The latest collection comes with a nod and a wink to where it all began, with heavy textures, vintage geo and wallpaper-inspired prints, and traditional cuts given a contemporary twist. Deepened shades bring dark muted burgundies, foggy navy and greys to the forefront, accented with rich cream to form a modern-nostalgic Instagram-worthy collection. While slick tailoring is King, mixing country textures with sharp city cuts, outerwear from the iconic Parkas and Harringtons provides a harder edge that keep the collection firmly tied to its roots.
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