Established in 2011, Friend or Faux is a London based graphic orientated young menswear brand stocked in some of the most prestigious retailers across the UK and beyond.
A design collective, a tributary of talent, Friend or Faux brings you fashion ideals and concepts with cutting edge creativity and confident originality. Life without the pressure of reality, clever and curious, and ready for our world. Our vision is global, our criteria is universal.
The AW14 collection “Raising Hell” is a head banging nod towards late night revelry and debauchery, fonts inspired by classic 80’s heavy metal tour tees executed with print techniques including sublimations, pixilation, faux dip dyes, signed off with branding vehicles cleverly cut out within all over prints.
Shapes include ¾ sleeve raglan tees and a sweat package for those autumnal nights and fabric bases include our ever-popular space dyes. The range has quite simply been “designed, crafted and engineered with pride”.
Friend or Faux has one mantra, “don’t be fake, befriend!
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