M!LK the app - Launches September

On the 1st of September, 2014, The Milk app is going to be launched and will be available on both iOS and Android platforms via the app store and Google Play. With the worlds of fashion and technology colliding more than ever, The Milk intends to create a social commerce platform to inspire product search and discovery.

Users of the platform are able to create a profile, which then enables them to follow and interact with their fashion icons, beloved brands, celebrity idols and friends. Whilst allowing them to discover new, popular and sought after items, The Milk also connects with its users on a more personal level by specifically tailoring items and products to their profiles based on individual preference. In this regard, the aim of The Milk is to encourage users to share their inspirations but also draw inspiration from others, regardless of age, fashion knowledge or location.

Consumers spending less and less time browsing the high street, but seeking a personal and sociable experience, coupled with the growth of e-commerce platforms means that The Milk provides a blend of online and offline features. By using the chat feature within the app, users can still share the social experience of getting advice, recommendations and shopping the high streets together, all at their own convenience.

Customers can follow fashion and immediately identify and purchase the products they encounter online and in the physical world, shortening the path from inspiration to transaction. To aid this, The Milk is visual search enabled. The process is simple: either take or upload a picture of a particular item of clothing, a pattern or a colour, and the app will find the closest match possible, or in some cases an exact match. It is with this feature that the sources of inspiration become endless – from patterns seen in paintings to the colours used in everyday products. With a database of over 2 million products and growing, the selection available to users spans both ends of the brand spectrum, from high street to designer. In keeping with current trends, the team at The Milk is continually updating the catalogue and curating fresh, daily content.