In 2014, Boxfresh - one of the UK’s best loved streetwear brands - will celebrate its 25th anniversary with a limited edition, capsule collection entitled ‘25’.
The collection will include 12 pieces of apparel and four footwear styles featuring the ‘QUARTER’ graphic on all t-shirts and sweats and as a label inside each product. The graphic represents not only a quarter of a century but also highlights Boxfresh’s US sport and street inspirations. When Boxfresh originally began, it was a store in London which sold exclusive American brands such as Carhartt and Penfield. ‘25’ celebrates this early heritage but brings a European sophistication to it.
In this much-anticipated collection, Boxfresh has also explored new areas in cut. Fits are are looser and oversized with longer length tees and shirts with extended tails and sweats, using super heavy weight loopback fabric. There are jackets with technical qualities and reflective 3M is featured throughout the pieces.
Boxfresh has also explored mixing fabrics on each item; fans will see perforated airtex fabrics mixed with nylons which create unique and ‘on trend’ silhouettes.
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