“I visualise my friends wearing this collection. It’s more personal and real rather than conceptual. The theme revolves around a pureness found in street sports but with a juxtaposing generosity in luxurious materials. There are a lot of reversed elements, things may not be what they first look or feel like. The casual silhouette is based on mid-20th century archetypes such as coach and Harrington jackets. A fearless mix of light and heavy characterises the fabrics – alcantara and cork inspired by furniture, paper thin jersey and leather, nylon with sheepskin, laminated cotton, and horizontal corduroy. Colours build from different whites, khaki, beige and brown to sky and workwear blue, burgundy, emerald green and buttercup yellow.”
Jonny Johansson, Creative Director
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