SWIMS Launch SS14 Lifestyle Campaign

Norwegian lifestyle brand SWIMS are proud to introduce a new range of men’s footwear for SS14.

 

Launched in 2005, SWIMS was Johan Ringdal’s solution to the dilemma of how to wear stylish shoes in bad weather. Drawing inspiration from his Norwegian roots and traditional galoshes, he founded SWIMS a brand which creates shoes with a playful and stylish aesthetic while embodying the essence of practicality.

In keeping with the label’s ‘reinventing the classics’ philosophy, their SS14 collection focuses on the classic Loafer and Sneaker silhouettes. The Luca sneaker and loafer range are designed as the essential accessory for summer, whether on the beach, on a boat or in the city.

 

Undamaged by water, SWIMS footwear is the perfect shoe come rain or shine and are even machine washable.  The eye catching silhouette is complemented by SWIMS signature colour palate which masterfully captures the feel of summer.

 

While SWIMS design is fundamentally driven by a desire to produce practical footwear, the Loafers are testament to the fact that their shoes have become fashion must haves in their own right.