Superga Relocates Newburgh Street Store to Fouberts Place
Italian footwear brand, Superga, relocates their W1 store from 13 Newburgh Street to 20 Fouberts Place following the success of the original store.
The new 498sq ft store is double the size of the original Newburgh street location and opens as of 1stMay 2014. The opening day will see a customization table where customers can get their new pairs hand painted by an artist on location free of charge.
The new space will embody the brand’s laid- back attitude by offering a chill out area in store with Chesterfield sofas and a touch of Italian Dolce Vita with a red Vespa stationed in store. The store will be further decorated with the use of the Spring / Summer 2014 Sprezzatura campaign images featuring Suki Waterhouse and a hand painted drawing of the iconic logo featuring a vintage Fiat 500 with an oversized Superga 2750 strapped on top. The interior features scaffolding shelving units giving the space a more industrial finish in line with the new retail design concept adopted by the brand. Splashes of red will add colour to an all white canvas keeping in line with the brand’s other stores. The store will launch with the new Spring/ Summer 2014 collection including the Man Repeller per Superga collaboration, which will be launching exclusive to the brand’s UK stores mid May.
Superga, 20 Fouberts Place W1F 7PL
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