BOSS Mobile Exhibition in Asia: The Perfect Cut

THE PERFECT CUT - the evolution of the suit presented at exclusive BOSS mobile exhibition in Asia, starting in Shanghai at Plaza 66 

The HUGO BOSS story is inextricably interwoven with the history of men’s suits. And now a special mobile exhibition – entitled “The Perfect Cut” – will be featuring the qualities that distinguish a BOSS suit while depicting the art of tailoring at HUGO BOSS. It focuses on how sartorial perfection and high-end tailoring are achieved through a mixture of advanced engineering, industrial manufacturing and refined craftsmanship. Presenting the stage-by-stage evolution of the BOSS suit, the exhibition captures the great moments that have helped to shape the brand world. 

Visitors will be able to experience a series of exhibits beginning with the initial sketch and ending with the final product – an ensemble that gives a man the confidence that he is perfectly dressed for every occasion. This suit helps to bring out a man’s personality and enables him to master whatever lies ahead. Throughout the exhibition, it is evident that HUGO BOSS not only promises to deliver “the perfect cut” but also resolves to lead the way when it comes to “dressing for success.” 

The exhibition also inaugurates the introduction of BOSS Made to Measure – the high-quality, customized clothing and bespoke-style suits that are made in Germany – on the Asian market. One section of the exhibition will therefore be devoted to the luxurious BOSS Made to Measure suits. 

A special highlight is a 3D holographic video that assembles the individual parts of a suit on a mannequin, showcasing the different steps that are essential to turning a visionary sketch into precision-crafted perfection. Alongside the video, visitors can view an insightful presentation of the key details and special features that make a BOSS suit unique. Beyond guaranteeing an impeccable appearance, it empowers its wearer to express a personal lifestyle and tap his full potential for success. 

In “The Perfect Cut” HUGO BOSS showcases the brand's DNA, its signature product and the unique sophistication of tailored menswear –everything that is quintessentially BOSS. The exhibition will be on display at Plaza 66 in Shanghai from April 04. until April 13. 

Hugoboss.com