yoox.com, the world’s leading multi-brand lifestyle e-store for fashion, design and art will open the doors in a preview of the exhibition Cinema Vezzoli with an exclusive live-tour conducted by Francesco Vezzoli, accompanied by MOCA Director Philippe Vergne and exhibition curator Alma Ruiz. The retrospective exhibition, on show at Los Angeles’ MOCA Museum of Contemporary Art will open to the public from the 27th of April 2014.
A unique opportunity for art-lovers tuned in to yoox.com to discover the creative process that lead the artist to create the works on show. The second show in the exhibition tour The Trinity, Cinema Vezzoli offers an insight into the way in which Francesco Vezzoli reinterprets classic European cinema and questions the Hollywood celebrity culture, as a metaphor for modern society’s obsession with fame and public exhibitionism.
The first exhibition in the series, Galleria Vezzoli, debuted in 2013 at MAXXI - Museo Nazionale delle Arti del XXI Secolo, in Rome, Italy.
yoox.com is proud to host this digital opening which represents an evolution in the world of contemporary art, providing people around the world a first look at the exhibition even before the official opening.
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