Ermenegildo Zegna Los Angeles Store Opening

 To celebrate the opening of the new Global store on Rodeo Drive, Ermenegildo Zegna launched the worldwide retail debut of the Spring Summer 2014 Couture collection; giving a nod to the entertainment industry where fashion and design are fundamental. Created by new Head of Design, Stefano Pilati, the Couture collection was unveiled exclusively in the Beverly Hills store on Thursday, 7^th November, 2013.

During this evening, Gildo Zegna and Stefano Pilati hosted an in-store cocktail to showcase the new Peter Marino designed Global store as well as a preview of specially curated selection of 10 unique, one-of-a-kind Couture looks available only at the Beverly Hills store. Highlights of the offering include wool and mohair suit separates, wool gabardine jackets, floral jacquard knits and “after six” looks which will remain in-store and available for purchase throughout the full Spring Summer 2014 season.

 

The evening continued as Gildo Zegna and Stefano Pilati invite guests for a special exhibition and dinner at the JF Chen design gallery where they discovered the new Ermenegildo Zegna brand direction. By way of a powerful multimedia experience, guests were introduced to the new Eminences Grises, the creative concept behind the campaign, the very first which has been overseen by Pilati himself. Renowned photographers Inez and Vinhood, with art direction from Pilati, together have shot the new SS14 Couture advertising campaign. These images were exhibited within the event space.