Monday, 4 November 2013

Amazon x Meadham Kirchhoff collaboration






Meadham Kirchhoff Creates Limited Edition Collection for Amazon.co.uk for AW13
Limited edition scarf collection will be available exclusively at www.amazon.co.uk from 1st November 2013


Amazon has partnered with award-winning designer brand Meadham Kirchhoff for a second season, following the success of the limited edition sweatshirt collection they collaborated on in 2012. The new collection, for autumn/winter 2013, consists of four 100% silk square scarves, each featuring an original and intricately beautiful print true to the individual Meadham Kirchhoff style.

Talking about their designs for the Amazon collection, Edward Meadham and Benjamin Kirchhoff explained: “The ‘Ballerina’ scarf features the signature tiny ballerina motif from our autumn/winter collection in a fresh new colourway. This artwork originates from a vintage silk scarf. Our second design, ‘Drawings’ is a visual archive of Edward’s sketches from the ‘Cosmology of Women’ Fall 2011 show, and ‘Pearl’ is an ornate design of baroque gold detailing and drop pearls that we featured in our spring/summer ‘13 collection entitled ‘Meadham Kirchhoff, A Cautionary Tale’. The final design, entitled ‘Curtain’ also features signature imagery from our spring/ summer ‘13 collection, in this case featuring opulent swagged curtains with ornate gold fringes.”

"We are extremely excited about our latest collaboration with Meadham Kirchhoff, one of the UK’s most exciting and current designers” said Jessica Brown, Head of Fashion at Amazon.co.uk Ltd. “After the success of the playful sweatshirt collection we created together last year, this year we have opted for an on-trend and beautifully designed silk scarf. Being the perfect autumn/winter outfit building accessory, we are confident our customers will love the collection.

“Everyone wants a piece of Meadham Kirchhoff in their wardrobe, and so we’ve tried to create something which is affordable and will have wide appeal amongst our customers.”

Check out the full Meadham Kirchhoff collection for Amazon ... It will be available at www.amazon.co.uk from 1st November 2013 priced at £75 each including free UK delivery



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