Triumph Lingerie is launching a pop-up space, ‘Maison Triumph’ at London Fashion Week, open until the end of December.
Housed at 57/59 Monmouth Street, the pop-up is completely free for the public, and will a host a range of activities from stylist workshops, cooking master classes and expert bra fitting services.
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Craftsmanship meets Couture as London Fashion Week Supplier, Triumph Lingerie, returns with ‘Maison Triumph 2.0’
Returning for a second season, Triumph showcase the successes of their 127 year heritage through their unique retail pop-up space ‘Maison Triumph’, housed within 57/59 Monmouth St, 7 Dials, Covent Garden, which is completely free for the public to enter until the end of December 2013.
In the Maison, a range of activities with occur throughout the AW13 season, as well as a constant retail focus, allowing customers to be seen by Triumph’s expert fitters and purchase from Triumph’s range of seasonal products.
In celebration of the new expanded pop-up, which lasts from 12th September 2013 until December 2013, the premium lingerie retailer continues to work with the British Fashion Council supporting London Fashion Week. As ‘The Official Catwalk Lingerie Supplier’, Triumph is cementing their relevance to the fashion industry as fit specialists by aspiring to supply every on schedule designer with their key intimate apparel collections.
In order to support Triumph’s ever-evolving London Fashion Week partnership, Triumph has also launched the Makers Collective which is set to be its most empowering campaign to date. Inspired by women – their femininity, creativity, strength and sheer diversity, Triumph have curated a collective of ‘Women in Making’ across a variety of creative disciplines in a celebration of true craftsmanship and expertise.
The campaign will be led by inspirational women who have been chosen based on their status as successful and iconic in their respective fields. These women include Paloma Faith, Gizzie Erskine, Roksanda Ilincic and Grace Woodward – all of whom add interactive elements to the Maison for visitors to enjoy including stylist workshops, and masterclasses in their chosen field (see below).
As well as fronting the campaign – they are also heavily involved in the ‘Maker project’ – acting as mentors to a collection of real women Triumph are championing to help start up and support their businesses. These real women include an illustrator, skull artist, furniture designer, jewellery designer and a chocolatier; all of whom Triumph are allowing retail space in ‘Maison Triumph’ until the end of the year.
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