The anti-gay propaganda law in Russia has caused upset and outrage in the Western world. Swedish fashion brand Björn Borg has decided to take a stand.
Today, Björn Borg is opening up for online shopping in Russia and the launch is being advertised with a full page on page 3 in Moscow Times, Russia’s largest English language daily.
The ad depicts a pile of single coloured underwear forming the colours of the rainbow.
Björn Borg says DA to making a stand!
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