Salvatore Ferragamo hosted the exclusive world premiere of “RUSH” - the new film directed by the Academy Award winning director Ron Howard – in London, and celebrated with an exclusive after-party at One Marylebone following the film.
The film features costumes designed by Massimiliano Ferragamo - Creative Director of Salvatore Ferragamo - and worn by Daniel Bruhl, who plays Niki Lauda, and Alexandra Maria Lara, who plays his on-screen wife Marlene.
The Odeon Leicester Square held the world premiere of the film which is based on a true story set in the epic 1976 racing season, at the pinnacle of Formula 1’s golden era. It focuses on the legendary rivalry between the two great opponents Niki Lauda (Bruhl) and James Hunt, played by Chris Hemsworth.
Guests included - Daniel Bruhl (who plays Niki Lauda), Niki Lauda (himself), Alexandra Maria Lara (plays Marlene Lauda), Chris Hemsworth (plays James Hunt), Olivia Wilde (plays Suzy Hunt), Ron Howard (Director/Producer), Peter Morgan (Original Screenplay/Producer), Stephen Mangan, Massmiliano Giornetti (Salvatore Ferragamo’s Creative Director), Fulvia Visconti Ferragamo, Tamara Beckwith & Giorgio Veroni.
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