Wilfredo Rosado - Luxurious jewellery at its best

The debut of WILFREDO ROSADO fine jewelry sets out to redefine the terms of luxury, blowing the dust off fine jewelry and creating keepsake pieces for a new generation.  

Handcrafted in Paris and Italy, this new American luxury brand weds couture-level workmanship and design with a subversive spin on the fine jewelry tradition. Feather-embroidered brooches and cuffs produced in collaboration with legendary couture atelier Maison Lemarié. Sly takes on the cameo and the blackamoor. Industrial-inspired statement necklaces glittering with pavé diamonds. A diamond stud trailing a hem of gold fringe.

Every piece in the first WILFREDO ROSADO collection bears his distinctive stamp of transforming street style into high fashion of consummate refinement.

Wilfredo Rosado has been a name-to-know in the fashion industry for more than twenty years. Mentored by Giorgio Armani and a protégé of Andy Warhol, he's demonstrated time and again his feel for the now and nose for the next.

Rosado first encountered Giorgio Armani back when he was an NYU student working at Parachute and banging around Manhattan's legendary club scene. Recognizing his raw talent, Armani immediately deposited him at the first U.S. Armani store on Madison Avenue. Not long after, Warhol snapped him up, giving Rosado a position at Interview. When he wasn't shooting with photographers such as Herb Ritts and Bruce Weber, Rosado steeped himself in the street-inspired art scene spearheaded by Keith Haring and Jean-Michel Basquiat. It was a graduate school in glamour and grit, and Rosado put his education to good use when he returned to Armani in 1989, joining Mr. Armani's design team in Italy. Armani trusted Rosado with his image, no small feat…and when he returned to New York City in 1994, as Fashion Director, Rosado became Mr. Armani's virtual eyes and ears in the U.S. 

"When I got back to the States, I wanted to reach out to a younger generation," Rosado says. "I wanted to bring that urban voice to the brand, add a little street to the sophistication and elegance."

After leaving Armani to pursue independent projects in 2008, Rosado has worked with luxury brands including Versace, with whom he collaborated on a limited edition of fine jewelry pieces co-created by artists including Julian Schnabel and Marc Quinn and sold to benefit the Whitney Museum. That experience led Rosado to pursue a lifelong dream: The creation of his own fine jewelry line.

"Launching fine jewelry had always been a secret ambition of mine," Rosado notes. "There's something very appealing to me about the idea of taking something precious, like diamonds, and creating something sexy and streetwise and different."