NEW YORK, NY (Wednesday, May 5, 2013) - Saks Fifth Avenue announced today its
plans to enhance the New York store’s 10022-SHOE salon even further with another
win for the flagship, Christian Louboutin’s first in-store shoe salon in the US. The luxury
shoe brand is scheduled to unveil the shop mid-June.
"We are very excited to open the first Christian Louboutin in-store shoe salon here at our New York Flagship," stated Ron Frasch, President and Chief Merchandising Officer of Saks Fifth Avenue. "Christian has been an incredible partner to Saks, and we are thrilled to provide loyal customers of the brand with an innovative shopping environment."
Christian Louboutin together with New York based architectural and product design company 212box worked to create an original interior design that compliments the unique character of the space and its environs whilst delivering a dynamic experience for the customer.
While preserving the brand’s distinct interior elements, such as the arched niche walls and signature red carpet, new exciting additions to the shop’s decor include hand carved Burma teak wooden tiles, and a large storefront window that will change seasonally. Polished stainless steel display tables and red sand stone, chosen for their prized fossil creatures by Christian Louboutin himself in Morocco, are complimented by banquettes covered in colorful geometric patterns and of course, an array of exquisite shoes. At 1641 square feet, the boutique will be one of the largest for Louboutin
"We are very excited to open the first Christian Louboutin in-store shoe salon here at our New York Flagship," stated Ron Frasch, President and Chief Merchandising Officer of Saks Fifth Avenue. "Christian has been an incredible partner to Saks, and we are thrilled to provide loyal customers of the brand with an innovative shopping environment."
Christian Louboutin together with New York based architectural and product design company 212box worked to create an original interior design that compliments the unique character of the space and its environs whilst delivering a dynamic experience for the customer.
While preserving the brand’s distinct interior elements, such as the arched niche walls and signature red carpet, new exciting additions to the shop’s decor include hand carved Burma teak wooden tiles, and a large storefront window that will change seasonally. Polished stainless steel display tables and red sand stone, chosen for their prized fossil creatures by Christian Louboutin himself in Morocco, are complimented by banquettes covered in colorful geometric patterns and of course, an array of exquisite shoes. At 1641 square feet, the boutique will be one of the largest for Louboutin
worldwide as well as a new concept with a great mix of handbags, shoes and specialty products.
“We are thrilled that Saks has given us such a great opportunity to express Christian’s
world with a very unique concept. Saks has been a great partner over the last several
years and we are happy to continue to serve their customers in an enhanced setting,”
said Alexis Mourot, COO of Christian Louboutin.
In celebration of the launch, Saks Fifth Avenue produced an exciting teaser video depicting Mr. Louboutin’s dream of the journey of the red soles from Paris, across the ocean to New York City, and through the doors of Saks Fifth Avenue.
The video can be found on Saks Fifth Avenue’s YouTube
12 EAST 49th STREET NEW YORK, NY 10017 T: 212.451.3535 F: 212.451.3829
www.saks.com
Christianlouboutin.com
In celebration of the launch, Saks Fifth Avenue produced an exciting teaser video depicting Mr. Louboutin’s dream of the journey of the red soles from Paris, across the ocean to New York City, and through the doors of Saks Fifth Avenue.
The video can be found on Saks Fifth Avenue’s YouTube
12 EAST 49th STREET NEW YORK, NY 10017 T: 212.451.3535 F: 212.451.3829
www.saks.com
Christianlouboutin.com
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