Z ZEGNA DEBUTS FIRST NORTH AMERICA STORE IN LOS ANGELES

Z ZEGNA DEBUTS FIRST NORTH AMERICA STORE IN LOS ANGELES

 Z Zegna, the modern, directional brand from the Ermenegildo Zegna Group, will open its first standalone store in North America on March 2, 2013. The store’s design concept creates a young, fresh and dynamic atmosphere in which to present the latest Spring Summer 2013 collection from Creative Director, Paul Surridge. The store will cover over 1,600 square feet of retail selling space on the 7th floor of Beverly Center, home to an exceptional collection of luxury brands.

The store design mirrors the brand’s modern aesthetic, with cool stone greys mixed with lacquered wood and brushed aluminum, offering clean lines and a contemporary backdrop for a collection that celebrates the freedom of style and embraces a more casual elegance to everyday dressing. The collection inspires positivity and optimism, presenting wardrobe essentials designed with innovative fabrics, hidden detailing and a playfulness very much suited to the Southern California lifestyle.

Showcased in a new light with its own standalone boutique, Z Zegna will offer a full range of products including tailored clothing, sportswear, leather goods, footwear, accessories and fragrance.

The success of Z Zegna in the US provides the ideal moment to expand the brand’s retail presence, which until this time has existed only in Ermenegildo Zegna Boutiques. With its debut store in Los Angeles, Z Zegna will raise its profile in one of its most important markets, with a dynamic blend of local and traveling clientele providing a perfect match for the brand’s sensibility.