COLLECTIVE SS13 Organic Premium Basics

COLLECTIVE is undertaking a complete re-launch for SS13. Better known for their t-shirt collaborations with the legendary photographers Terry O'Neill, Bob Carlos Clarke and Nick Veasey, the brand has decided to return to their core product line of organic premium basics.
Perfectly cut and finished to the highest standards in terms of technical properties, quality and appearance, the beauty of COLLECTIVE's new range is in its simplistic craftsmanship. All garments also bare the hallmark of being produced in an ethical manner. The main message behind the new range is the notion of 'human agency,' i.e the power a person has to make their own decisions. In COLLECTIVE's case it is their decision to be 100% transparent about all their production processes and to be as ethical as they can be.

Taking an almost scientific approach to their garments, they outline the exact ingredients that make up each garment and recognise where each garment was made.


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