‘WORN MY WAY’ IS PUMA’S NEW UK SPECIFIC SEASONAL SS’13 CAMPAIGN THAT WILL ENGAGE PUMA CONSUMERS FROM ALL WALKS OF LIFE THROUGH A SERIES OF INNOVATIVE ACTIVITY ACROSS A DIVERSE RANGE OF MEDIA PLATFORMS.
Featuring everyone from PUMA's celebrated ambassadors Professor Green, Jamal Edwards and Misha B to their fans, PUMA aficionados and the style conscious, the Worn My Way campaign will offer people the chance to put themselves in the ambassadors’ shoes. An innovative interactive hub will act as the perfect unique platform for PUMA fans to share their looks with the world. A source of all things PUMA, the lifestyle hub will host everything from news on the latest drops to galleries featuring the best Suede’s in the UK and carefully curated content from cutting edge blogs.
Be sure to pop down on Thursday, 7th March at Boxpark, in the heart of Shoreditch, from 6pm – 9pm for the hotly anticipated launch of the PUMA Worn My Way campaign. There will be complimentary drinks courtesy of Havana Rum, and the opportunity to win exclusive prizes and be featured on the new Worn My Way site.
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