GIFTLAB.COM knows the importance of uniqueness, individuality and personalisation. With over 150 brands and 3000 products, discerningly selected by GIFTLAB.COM’s in-house buying team and overseen by Sojin Lee, previously Commercial Director at Net-A-Porter, the eclectic mix of brands include Pucci, McQueen, Rick Owens, Jawbone, Dunhill, Orlebar Brown, Georg Jensen, Missoni Home and Fortnum & Mason. With gifts ranging in price from £12.95 for The Silver Spoon For Children Cookbook and £35 for an Aurélie Biderman Mother of Pearl Charm Bracelet to £405 for a Bottega Veneta Intrecciato Zip Wallet and £2,005 for a Nancy Gonzalez Crocodile Leather iPad Case.
Items are categorized to make finding the perfect gift as seamless as possible; options include For Him, For Her, By Occasion, By Brand and By Price, as well as by catchy profiles, including Fashionista, Dapper Gent, Design Junkie, Connoisseur and Globetrotter. Product is delivered globally, to 158 countries, within 72 hours.
Once a gift has been chosen, GIFTLAB.COM offers the customer a unique brand experience...wrapping. Choosing from a variety of GIFTLAB.COM wrapping, designed to reflect the spirit of the brand, you can be assured that it’s not only what’s inside the box that will create a smile.
Busquets refers to the GIFTLAB.COM customer journey simply and eloquently as ‘Click Wrap Smile’ and says, ‘when a gift is received a smile is given, but also received by the giver. A smile is put on both parties faces, showing the emotion, pleasure and joy of gift giving and receiving’.
GIFTLAB.COM will continually surprise, recommend, remind and ensure the experience of gifting is one that is easy, convenient and fun. There are an eclectic and highly influential group of Tastemakers on the site who frequently recommend their favourite and most sought-after pieces. Christian Louboutin and L’wren Scott will join the Tastemakers for Christmas and create virtual gift hampers for the GIFTLAB.COM customer.
The GIFTLAB.COM brand has a distinct personality, with a sense of humour and fun. Busquets calls it the ‘fun, young sister of COUTURELAB’, her other successful online business launched in 2006 which stocks carefully chosen luxury pieces made by artisans and designers from around the world.
The official GIFTLAB.COM launch in mid-November will be supported by a substantial campaign running through until Christmas Eve. The campaign message ‘You Don’t Need To Be Here’ will run across a multitude of platforms, kicking off by targeting high traffic retail areas throughout London and other major cities. Look out for animations, bold projections, GIFTLAB.COM cabs, rickshaws, and GIFTLAB.COM tweet vans roaming the streets and follow GIFTLAB.COM on @giftlabdotcom for new product launches.
The campaign will also live across social and digital channels and via a number of partnerships, ensuring the GIFTLAB.COM brand is delivered to the marketplace just in time to solve all your Christmas needs and make your Christmas wish come true.
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