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The first Christian Louboutin boutique, located on Jean-Jacques Rousseau in Paris, will feature the bespoke Christmas tree display which consists of specially cast lasts of the iconic Pigalle shoe. Presented in pairs, the white last is finished with the signature glossy red sole and arranged in concentric levels to create the recognisable tree form with support of a tonal metalwork structure inspired by shoe racks found in the designers Atelier in Paris."
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The London flagship boutique on Mayfair’s Mount Street and the Parisian Rue de Faubourg displays also benefit from the addition of a motorised element, concealed in specially fabricated plinths, which give a dynamic edge to the Christmas tree as a spectacle for customers. "
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Each tree is enclosed by a triple mirror screen, amplifying the scene and drawing focus to the hero product which sits in pride of place atop the tree, illuminated by large chrome theatre lights suspended above. Chrome studs denote the perimeter of the mirrored backdrop, adding an industrial edge whilst the window beds are completed with floor panels in Christian Louboutin red."
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Where windows provided a smaller stage, equally vibrant displays employing the snowflake motif were conceived. Using the silhouette of the red sole, a variety of snowflake configurations were designed and executed in a metallic vinyl mirrored to complement larger windows. Geneva and Madrid also feature free hanging snowflakes on chunky silver tonal chains within larger windows, where key Autumn Winter 2013 product takes centre stage, dangling enticingly on the end of each chain."
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A simple block palette of winter white, high shine chrome and signature Christian Louboutin red is applied across all the window designs for maximum impact. "
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