NEW ERA MLB Dugout comp ends this Wednesday!

NEW ERA AND MAJOR LEAGUE BASEBALL LAST FEW DAYS OF
THE MLB DUGOUT AT NEW ERA LONDON SOHO STORE

Two-week takeover of flagship store mezzanine to engage consumers ends this Wednesday with an experience of America’s most celebrated sport

New Era, the international lifestyle brand launched the ‘MLB Dugout’, a two week installation that opens to the public today within the brand’s Soho Flagship Store, London W1F 9JG, in partnership with Major League Baseball.

The competition to win a trip to a Major League Baseball game in America also closes on November 7th, would be great if you could tweet and blog to #MLBDugout! @new_era_europe

The MLB Dugout will take over the first floor of the New Era London Soho Store to re-create an authentic sideline dugout inspired setting where consumers will be able to interact with the brand in a number of ways, through the mediums of social media and gaming. There will also be daily screenings of this year’s World Series games. A baseball video game competition will run for the duration of the MLB Dugout and scores will be captured on a leader scoreboard in-store and the highest scorer at close on November 7th will win a trip to a Major League Baseball game in America and experience the game first-hand.

To encourage consumer interaction while visiting the MLB Dugout, a live touchscreen Twitter wall will be installed with a revolving baseball casting off users tweets with the hashtag #MLBDugout #NewEraCap and #MLB_Europe. There will also be a green screen where consumers will be able to take a photo of themselves and their image will be transferred onto a retro style baseball cards, with the option to upload to their Facebook page. A retail section will also be called out in the MLB Dugout that will host the full MLB Authentic collection.

www.neweracap.com