THE CLOSING CEREMONY OF THE OLYMPIC GAMES SHOWCASES
ICONIC BRITISH SUPERMODELS AND BRITISH FASHION DESIGNERS
TO BRITISH FASHION’S LARGEST EVER GLOBAL AUDIENCE
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) and The British Fashion Council (BFC) announced that the Closing Ceremony showcased the most iconic faces and designers in British Fashion.
Over the course of the last year Kim Gavin, Creative Director of The Closing Ceremony and his team have worked together with The British Fashion Council and British Vogue to put British fashion at the heart of the Closing Ceremony in the ultimate British Fashion Catwalk Show - showcasing British Fashion to the largest ever global audience.
Alexandra Shulman, Editor-in-Chief of British Vogue and Lucinda Chambers, Fashion Director of British Vogue brought together legendary British photographer Nick Knight, renowned British hairdresser Sam McKnight and award winning British make-up artist Val Garland to create “Midas Touch” – a portfolio of images of British Supermodels wearing one of a kind Gold outfits specially created by the best of British Fashion Designers. These images, previewed in the September issue of British Vogue, appear as giant Billboards in The Closing Ceremony. Each Billboard opens to reveal the models themselves wearing their chosen creations:
Naomi Campbell wears Alexander McQueen Gold Metal embroidered dress with train
Kate Moss wears Alexander McQueen Gold sequined full-length dress
Karen Elson wears Burberry Gold lace evening dress
Stella Tennant wears Christopher Kane Metal mesh and Swarovski crystal trouser suit
Lily Cole wears Erdem Gold embroidered and lace cocktail dress
Jourdan Dunn wears white and Gold leather dress by Jonathan Saunders
& Stephen Jones Gold feather headdress
Georgia May Jagger wears Victoria Beckham Gold metal fabric cocktail dress
Lily Donaldson wears Vivienne Westwood Gold lace gown
&
David Gandy wears Paul Smith Gold Suit and tie
“The Closing Ceremony is a celebration of the best of London, the best of British people, and the best of our music and our culture. The most innovative and iconic fashion designers and models in the world are British and so this ceremony would have been impossible without them at its heart.”
Kim Gavin, Creative Director of The Closing Ceremony
"The British Fashion Council is delighted to be supporting British Fashion's contribution to The Closing Ceremony. Kim Gavin and his team wanted to showcase the most iconic elements of British Fashion Design and, together with help from British Vogue and celebrated British photographer, Nick Knight, we are delighted to be able to show the very best of that iconic talent. Nine globally recognised British Supermodels are wearing designs by our leading global talents Alexander McQueen, Vivienne Westwood, Burberry, Paul Smith, Stephen Jones, Victoria Beckham, Jonathan Saunders, Christopher Kane and Erdem. We are incredibly proud to be a part of bringing the very best of British fashion talent to an audience of over a billion people worldwide."
Caroline Rush, Chief Executive of The British Fashion Council
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