Recently I was invited to the Body Shop press launch at Century to view the First Ever 100% Biodegradable Shower Gel Range. Earth lovers are the second product range launched and available by The Body Shop to hold the new eco-conscious label.
As the original, natural ethical beauty company, The Body Shop is passionate about its “Protect the Planet” core value. The amazing new earth lovers are 100% biodegradable shower gels, which you can have a blast in the shower with silky soft, soap-free, non-drying formulas that are gentle on your skin and the planet.The eco-conscious symbol was first introduced in the Rainforest Hair Care range in 2010
Available from March 2011 on all Body Shop stores nationwide, earth lovers™ shower gels retail only at £5.00 and are infused with goodness, featuring a blend of herb and fruit extracts and Community Fair Trade aloe vera to leave your skin naturally fragranced and super soft. Choose from a selection of six refreshing fragrances to keep your senses alive every day of the week.
What does the eco-conscious symbol mean to me and the environment?
It is a promise that products carrying this symbol:
· Respect the aquatic environment so the fish in the sea are protected
· Are made from biodegradable formulas. This means the foaming agents readily break down in the environment as soon they are washed down the plughole use a minimum of packaging waste, and are made of post-consumer recycled wherever possible.
The Body Shop is working hard to help protect the planet. Together we can make a difference.
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