Last week Y3 announced details of their the first stand alone store opening on London’s Conduit Street, in collaboration with retail partner Hervia. What better way to celebrate than with a party, and that’s exactly what Y-3 did!

Yohji Yamamoto after party at the Paramount, Centre point, with views stretching across London, Paramount was the perfect setting for the party, with Y-3’s creative director, Yohji Yamamoto and Adidas’ Creative Director Dirk Schoenberger were present, as well as London’s usual party goers.

"Y-3 was live, it was happening. Everything down to the little snacky things was great. Not forgetting the amazing 360 view of London which was simply beautiful.


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