thecorner.com & Pitti Immagine - Dress Like a Man

11th January, Thecorner.com launches Vestirsi Da Uomo at Pitti Uomo 2013
Build your perfect wardrobe for the new year


Starting from January 8th, in time with the opening of Pitti Immagine Uomo 83, inside the Fortezza da Basso and on thecorner.com it will be possible to discover the new Vestirsi da Uomo project, curated by Angelo Flaccavento, renowned international fashion writer.

The creation of a “unique wardrobe” composed by the essential pieces for contemporary men, is the protagonist of a special journey-installation that will be revealed in the Sala della Scherma in Fortezza and for the first time ever available for purchase in real time only at thecorner.com.

Does an ideal masculine wardrobe really exist, or is it a utopia? It does exist, actually. However, it can be interpreted in a million different ways. It’s achieved by following this relativist point of view that Angelo Flaccavento, guest curator of this edition of Vestirsi da Uomo, has shaped for the project. His idea follows a scheme that is both precise and abstract: excellent pieces in a coherent choice of colors organized in tonal scales. The aim is to create, in each outfit, a polymorphous color block, relying on different shades and textures.

The choice is strict as it is playful: the amusement of mixing different textures and nuances is toned down by the choice of a single dominant hue. It can be blue, grey, natural or even winter white. Playfulness gets rational because it’s the way men dress today: mixing instinct, the urge to represent themselves, a will to play and a certain calculation.

Around twenty brands selected for the project of clothing and accessories will compose the special wardrobe of Pitti Uomo according to Angelo Flaccavento. An iconic timeless piece: the guideline that has determined the choice of the pieces chosen among the Italian and international brands that best represent contemporary excellence for invention, quality and craft. A unique mix that reflects the way in which men dress today: mixing tailoring with sportswear, niche with well-known brands, with a new direction to focus on new names.

Each one will be showcased through its most iconic piece: an absolute must-have to present the “unique wardrobe” for the modern man. From the peacoat of Hentsch man to the unlined Lardini coat, from Liberty neckties to Pierre-Louis Mascia scarves, from the Camo pragmatic suit to the shirt of G Inglese, from the Borsalino hats to Grenson’s chic utilitarian shoes continuing with the 24h bag of Want Les Essentiels de la Vie, to create an inspired yet pragmatic symphony: a coherent yet surprising choice to brilliantly front every situation in the modern gentleman’s life, available in real time only at thecorner.com.

The project also spawned a guide for all the visitors of the Fortezza and for all the clients that will shop in the area dedicated to the project on thecorner.com: a little booklet, titled Thinker Dreamer Consumer, to be used as a how-to/vademecum to think and dream while dressing up.