Ralph Lauren First Luxury Lifestyle Brand To Offer Smart WearableTechnology Apparel

Ralph Lauren have become the first luxury lifestyle brand to offer smart wearable technology apparel, with the unveiling of the Polo Tech Shirt at the US Open Tennis Championships.

The Ralph Lauren Polo Tech Shirt tracks biometrics and psychometrics to improve performance and overall wellbeing using a “black box” that streams real time data to an iPhone app.

Data outputs include energy level, heart rate, heart rate zones, heart rate variability, breathing rate, breathing depth, breathing alerts and activity intensity, steps and calories burned.

The Polo Tech Shirt will be available to buy in 2015.

J Crew launches in the UK

US brand J Crew has appointed The Communication Store TCS, to oversee it's UK PR.

Launched in 1983, New York-based label J.Crew quickly became an American institution famous for unparalleled quality, fashion forward designs and amazing customer service. J.Crew partners with the finest craftsmen and fabric mills as well as with iconic global brands. Originally introduced as a mail order catalogue, J.Crew opened its first New York flagship store in1989 and shortly thereafter launched online with jcrew.com in 1996. In 2003 Millard “Mickey” Drexler joined the company as Chairman and CEO with the mission to bring style. design, service, quality and innovation to a whole new level. Additional collections include Crewcuts (for kids sizes 2-14), J.Crew Weddings & Parties as well as the coveted J.Crew Collection.

J.Crew will launch into the UK market at http://www.jcrew.com/  with e-commerce in late August 2011

 

 

 

DODO JEWELLERY......

Dodo and its family of charms, was created by the famous Italian jewellery brand Pomellato in 1995.
Dodo was launched as a revolutionary concept: it was to be the first jewellery to really communicate. Each charm contains its own tender and loving message enabling the giver or the wearer to speak without needing to utter a single word. The universal language of Dodo is one of tenderness, friendship and love and is dedicated to all those who are young at heart.








Taking its name from the now extinct Dodo bird, this brand works to protect other endangered species around the world as well as the environment. Dodo works closely with the WWF ITALIA giving a percentage of the turnover to this charitable organisation in order to protect the extinction of endangered animals.



Press news.......

The Communications Store is delighted to announce that it has been appointed to oversee the UK PR and Communications for Dodo commencing July 2011.

Contact: Clare@tcs-uk.net/

AQUASCUTUM S/S 11 PRESS PREVIEW

At the recent Aquascutum press preview I was really surprised to see that as one of this country's heritage fashion houses they have taken their brand to another level.


The women's collection is a capsule of quintessentially British wardrobe staples of effortless, modern and understated clothing.  The men's collection tells the story of a Classic British summer with lots of macs for which the company are known for, but now with a twist whilst retaining the understated Aquascutum look.

All in all I loved the collection and still surprised how far they have come and I'm intrigued to find out with coming seasons where they are going. 

Aquascutum the quintessentially British company who are definitely worth keeping an eye on.... I am!!


For more info about Aquascutum or to view the collections visit http://www.aquascutum.com/