MISTER CARTOON - K-SWISS EPISODE 3

K-SWISS SHOWCASES TATTOOIST MISTER CARTOON IN CALIFORNIA LOVE EPISODE THREE

Campaign honours the Californian sport and hip hop culture

Sports lifestyle brand K-Swiss takes its new campaign, California Love, back to where it all started for the brand; the American West Coast. This spring, BBC Radio 1 DJ and trainer connoisseur, Charlie Sloth, visits LA to explore the origins of hip hop, it’s rise, it’s fall and its resurgence in the UK.

K-Swiss California Love Episode Three, which launches on 26th April, 2013, sees Charlie Sloth travel to Los Angeles to interview tattoo legend, Mister Cartoon or more commonly known as Mr Cartoon. Mister Cartoon is a Mexican American tattoo artist and graffiti artist based in Los Angeles, California. Since the age of eight, Mr. Cartoon realised he was an artist and went on his first paying art job at the age of twelve. Having grown up in the Harbour area of Los Angeles County, young Cartoon began airbrushing t-shirts and Lowrider cars before adopting the legendary "Fineline Style" tattoo art, which was developed in the California prison system.
Charlie Sloth talks one-on-one with Mr. Cartoon about his tattoo style, influences from West Coast Music and who he has inked in his career.

K-Swiss takes its new campaign back to where it all started for the brand; the American West Coast. This spring, BBC Radio 1 DJ and trainer connoisseur, Charlie Sloth, showcases the new episode of ‘K-Swiss California Love’.

Comprised of four short films chronicling Charlie’s adventures in LA, and followed up by eight artist-based films back in London which will explore California’s wide-ranging appeal and influence over the UK hip hop scene. The story begins with the godfather of UK rap getting to grips with California’s resurgent hip hop scene and its iconic local communities, from the birthplace of gangsta rap Compton, to the Santa Monica pier and the affluent Beverley Hills.
Along the way, Charlie speaks with California’s hottest emerging artists, including the buzzing king of ratchet YG and the group Pharrell Williams recently described as ‘the next Outkast,’ Overdoz. K-Swiss California Love will act as the precursor to what will undoubtedly be a California summer in the UK. On UK soil, Charlie chats with a series of British talent and explores how California has influenced their style and music including singer-song writer Daley, English dubstep producer and DJ, Rusko and English drummer and Labrinth’s brother, MckNasty.
In addition to the documentary, the ‘K-Swiss California Love’ campaign will travel throughout the UK in early summer and will see the Sofa on tour in six key cities including London, Manchester and Birmingham.

To keep up to date with the latest videos and information, please visit www.facebook.com/K-Swiss.UK or follow us on twitter at KSwiss_UK
#Californialove

K-SWISS CALIFORNIA LOVE PART 2

K-Swiss has just launched part 2 of their California Love video series and in this episode we see Charlie Sloth visit the infamous Santa Monica pier and interview Overdoz, the group Pharrell Williams dubbed ‘the next Outkast’. Overdoz, who fuse early 90’s sounds with futuristic funk have been making waves in LA after making an appearance on A$AP Rocky’s Long.Live.A$AP.

Emma Roberts carries JImmy Choo 'Rebel'

EMMA ROBERTS CHOSE TO CARRY THE JIMMY CHOO “REBEL” CROSSBODY BAG WHILE ATTENDING THE COACHELLA MUSIC FESTIVAL IN INDIO, CALIFORNIA





JIMMYCHOO.COM

True Religion at Coachella 2012 - Get the Look

TRUE RELIGION AT COACHELLA- GET THE LOOK

Coachella is one of the most fashion forward festivals there is, the California sunshine and a host of super stylist celebrity guests make it the ideal place to pick up tips for festivals at home

Denim is a staple for the festival season and Californian denim brand True Religion has the hottest pieces this summer. Bright denim hot pants, tie dye miniskirts and denim jackets are easy ways to look cool this summer.

Olga Kurylenko chose to wear Todd Lynn to the Magic City Premiere

Todd Lynn

Olga Kurylenko chose to wear Todd Lynn to the Starz 'Magic City' Los Angeles Series Premiere
at Directors Guild Of America on March 20, 2012 in Los Angeles, California.

EMMA STONE STEPS OUT QUIETLY WITH JIMMY CHOO

 EMMA STONE CHOSE TO WEAR THE JIMMY CHOO “QUIET” SANDAL FROM THE CHOO 24 7 COLLECTION TO WONDERCON 2012 IN ANAHEIM, CALIFORNIA







www.jimmychoo.com

Emma Stone chose to wear Todd Lynn Spring Summer 2012 Collection

Todd Lynn

Emma Stone chose to wear Todd Lynn Spring Summer 2012 Collection during her appearance for 'The Amazing Spider-Man' conference at WonderCon 2012 - Day 1 at the Anaheim Convention Centre.

HUGH JACKMAN FOR TOM FORD...

Hugh Jackman chose to wear a TOM FORD black notch lapel suit and textured lilac shirt to the 'Real Steel' premiere  in Los Angeles, California.


 

Tom Ford on WhoSay

#SWATCH MTV PLAYGROUND - SWISS JERK

Jerk:


 
The Swiss Jerk scene takes on the vibrant, colorful expression through clothes, dance and music that California started a few years ago. Again, there is a real community feel with the Swiss Jerks as with the Brum n Bassers, as they have dance ‘crews’ and large groups of friends. Look at the back flip at the end of this video – amazing!