The Woolmark Company has partnered for a second time with Parisian contemporary label Zadig & Voltaire to create a limited-edition Merino wool capsule collection for Spring/Summer 2019.
Staying true to the French brand’s signature mishmash of glam-rock-casual, the hero pieces of the Zadig x Woolmark collection is a range of 4 tank-tops. Four woolen tank tops brought on stage by the three muses of the brand that gave their names to it : Eva Herzigova, iconic model of the 90’s, Sasha Pivovarova, of the new generation of fashion, and Freja Beha, living image of the androgynous and sublime model. As for the message left: «Friends», it’s continuing the «tribe» spirit, welcoming and open-minded, that’s at the heart of Z&V’s identity. Presented during the Paris Fashion Week for the Zadig & Voltaire Spring/Summer 2019 show. The brand, as always, reconnects with its great classics around mesh and women, and proudly wears The Woolmark Company label on its iconic casual-summer wear.
Wool has always been a part of Zadig & Voltaire’s collections, highlighting the versatility of the premium, natural fibre. The Woolmark Company worked closely with Zadig & Voltaire along with its knitwear manufacturers - Kes Fashion, Spring Air and Neo Concept - and as a result the capsule has gained the prestigious Woolmark certification.
“Wool is one of the first materials Zadig & Voltaire used for their knitwear collections,” explains Zadig & Voltaire Artistic Director Cecilia Bönström. “For us, wool is a true inheritance and a material that is important as it expresses quality, nobleness and nonchalance at the same time. We have always admired the Woolmark trademark as it is so authentic and linked to high quality.”
The Zadig x Woolmark sweaters are a nod to the brand’s best-sellers, originally designed by Thierry Gillier more than 20 years ago. Australian Merino wool was the fibre of choice for these next-to-skin sweaters, with the fibre also being naturally breathable, soft and possessing a range of environmental credentials.
“While Paris is world-renowned for its luxury couture, there’s an edgy undercurrent of sub-cultures particularly with millennials which has seen a fusion between fashion and rock & roll,” said The Woolmark Company Managing Director Stuart McCullough. “This collection speaks to a new generation of consumers, highlighting the fibre’s versatility to produce lightweight sweaters for the warmer months, and positions Merino wool as an accessible luxury to a younger generation.”
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