Sunday, 16 October 2016



Thursday 17 November, 5-9pm


Head to Seven Dials in London’s West End for the launch of the new Christmas installations and an experiential fashion and food shopping event. 


Save the date for Thursday 17 November from 5-9pm and take part in an immersive switch on and a 20% discount across 100 brands in this diverse shopping and dining district. The seven streets will not only be closed to traffic, allowing for activity on the thoroughfares but also filled with live music from 10-piece brass band the Old Dirty BrasstardsOn Monmouth Street, free wreath making and smoores are available with an enchanted beauty bar for festive nails and fashionable braids on Neal Street in addition to a pop-upalfresco winter bar on Earlham Street. 


Seven Dials is the perfect destination for Christmas shopping. With quality British brands, high profile international labels, one-off flagship boutiques, beauty and grooming salons and a host of unique restaurants, there is something to tick everyone’s Christmas list


Brands include Miller HarrisNixonOrla KielyFinisterre,Laura LeeFarahBailey NelsonBenefitTatty DevineKiehl’sSupergaCaudalieCarhartt WIP and SizeGrab a 20% discount off Christmas cocktails and menus from BalansSoho SocietyCassanova & DaughtersTalli JoeMonmouth Kitchen and PODIn addition, Cure & Cut will be hosting an outdoor winter bbqVICO will be hosting the art of Gelato demos and receive a free glass of Prosecco with every pizza at Neapolitan specialists Rossopomodoro.


There will be an exciting switch on at 6pm around the central iconic monument to launch the brand new Christmas lightsand will transform Seven Dials into a magical wonderland to be enjoyed throughout December. Geometric forest animalswill come to life including a stag, fox, bear, wolf and owl amongst rabbits and birds entwined can be found glistening insilver birch branches above the streetsWith glimmering characters for visitors to find, the lights are accompanied with an exclusive Seven Dials Christmas poem, linking the lights into a charming trail around the area starting on Monmouth Street.


Visitors can register for their free ticket to the event at and must present the downloadable ticket to receive their free drink and discount in participating stores. Seven Dials will be supporting London’s leading homelessness charity The Connection for the event and Seven Dials tote bags will be available to purchase in exchange for a £3 donation. 


Surrounded by four central tube stations, Seven Dials is the perfect destination for accessible shopping, dining and culture this Christmas.


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