For AW15 Lee Cooper brings our focus back to product and lifestyle. The British working class of the 1970s inspires our collection, when the youth in the East End were revolting against the hippies and dressed smart with a gritty edge. It features a distinct ‘dressed to impress no one’ attitude, with a military twist - a nod to our workwear heritage. The collection features effortless style suitable to wear from day to night. In 2014, Lee Cooper launched the successful “Made to Make” campaign, featuring our iconic Harry and Pearl fits for men and women, respectively. Now, we bring you our next installment: “Lee Cooper: Made to...”, an iconic and bold campaign which focuses on Lee Cooper as a brand, and the unique details which are deeply rooted in our DNA. We are celebrating our brand’s East London roots, by showing product in real life situ, reflecting the style of those who wear Lee Cooper, those who dare to be different, and those who love to have fun. The gritty edge of our collection inspired the way our “Made To...” campaign was shot. On the streets of East London with a raw, black and white finish, the Lee Cooper style is brought to life with a mix of still images and key video assets. With this in mind, each image is paired with a slogan representing a unique Lee Cooper detail, found on all product globally:
Made to Explore - Our classic arcuate design featured on back pockets. Made to Craft - T-shirts feature hand drawn graphics. Made to Perform - Lee Cooper Denim rocks the iconic red tab . Made to Play - Effortless style and timeless looks. Made to Dance - Harry & Pearl, our iconic denim fits for men and women. Made to be Authentic - Authentic product adorned with unique holograms.
Lee Cooper has heritage, provenance and is from London’s East End. Our denim is authentic and recognizable. Our clothes are made to explore in, made to dance in, made to play in, made to perform in. Made for artisans, by artisans. From the studio to the stage; from the park to the market; effortless and understated style made in London’s East End. Lee Cooper. The original British denim brand since 1908. Made to... |
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