Björn Borg Launches ‘ICONIC’ Video
Collection Available Online Now
The Björn Borg ICONIC capsule collection brings 90’s nostalgia to the high street with a range of underwear reminiscent of their original sports legacy.
This AW2015 lifestyle brand Björn Borg unites sports heritage with the contemporary urban edge that has become the company trademark to produce the ICONIC range. It offers a short and trunk for him; mini shorts, a bra and sports top for her. Staple colours combined with the quintessential ‘Björn Borg’ elastic logo waistband inspired by their athletic past to create a clean and minimal look.
The new collection launches today onhttp://www.bjornborg.com/uk/campaigns/iconic with a brand new video to capture the inspiration and essence of the collection.
The ICONIC men’s collection will be available in Selfridges September 2015.
Video credits:
Directors: David Walegren & Jon Palmqvist
Art Director: Jon Palmqvist
Models: N/A as per agreements with agents
Stylist: Josef Forselius
DOP: John Rosenlund
Edit: Greg Camilleri
Music: Anders Grahn
Camera Assist: Dennis Fenton
Makeshift AB Production
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