Belstaff is pleased to announce the opening of its second London store and its first in the East End. With just under 100 square metres of dedicated retail space, the 16 Lamb Street store in Old Spitalfields Market marks an important step in the evolution of Belstaff: opening its doors to a younger local audience that is passionate about authentic brands.
The concept for the store is in keeping with the mood of the local area and the requirements of the listed building. The exposed brickwork and a painted resin floor give it a gritty edge while at the same time feeling intimate and personal. Fixtures are a combination of raw steel and cork, two materials that reference elements of the Belstaff House flagship on London’s New Bond Street, designed by eminent interior designer and architect William Sofield.
The content is a mix of heritage pieces, wax cotton outerwear, leather, footwear and accessories, for men and women, together with a small curated vintage selection and the widest selection of Belstaff Pure Motorcycle products anywhere. Furthermore, what makes 16 Lamb Street a genuine destination for the stylish moto enthusiast is the purpose-built work table which will be used for jacket customisations, repairs and as a re-waxing station.
Belstaff’s Chief Executive Officer, Gavin Haig, said of the new opening:
“One year after the return of the brand to the UK, we are delighted to announce that Belstaff has found a second London home in Spitalfields. With great respect to the unique environment, we are excited to present a specially curated, intimate store that truly embraces our history. If our New Bond Street flagship emphasises the glamour of Belstaff, this store is all about our British moto heritage.”
Indeed, a 1958 custom Triumph Tiger 100 hardtail bobber and two special archive jackets are proudly displayed - one of which is a 1963 Trialmaster worn by Steve McQueen in The Great Escape (legend has it that McQueen cancelled a date with his then girlfriend, actress Ali MacGraw, so he could stay home and wax it). Anyone arriving by bike need only ring ahead - parking spaces are available directly outside for their machines.
Opening hours: Mon – Sat 11am – 7pm / Sun 11am – 6pm
Address: 16 Lamb Street, Spitalfields, London E1 6EA
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