Gary Holzhauer (Dude&Dude) has shot the Moving Images of Lacoste’s Spring-Summer 2015 campaign, in collaboration with dancer Anna Zanovello andfreerunner Pip Andersen.
The concept of these moving images is to give life to the photos of Lacoste’s print campaign, shot by photographer Jacob Sutton, through very short videos made specifically for the web.
An innovative approach for Dude&Dude, specialists in the production of digital formats, including cinemagraphs, following similar campaigns for Berlutti AW2013 with BETC digital.
Credits
Director: Gary Holzhauer (Dude&Dude)
1st assistant: Julien Sultan-Fournier (Dude&Dude)
Agency: BETC Paris
AD: Damien Bellon
Prod: RITA
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