Tuesday 23 June 2015

EXCLUSIVE - MR PORTER to launch Tom Ford



NET-A-PORTER.COM & MR PORTER.COM TO BE THE FIRST EVER ONLINE RETAILERS OF TOM FORD READY-TO WEAR

 

LAUNCHING JULY ON NET-A-PORTER AND SEPTEMBER ON MR PORTER


Natalie Massenet, MBE, Founder, Executive Chairman and Acting CEO, The NET-A-PORTER GROUP with Mr. Tom Ford pictured in London, England



NET-A-PORTER, the world’s premier online luxury fashion destination for women, and MR PORTER, the award-winning global retail destination for men’s style, announce today an exclusive partnership with TOM FORD as the first ever retailers of TOM FORD ready-to-wear in the online space. To date, TOM FORD has selectively distributed his sought-after ready-to-wear collections across 110 TOM FORD boutiques and in brick-and-mortar partner department stores around the world. The brand currently operates its own ecommerce destination,TOMFORD.COM, selling men’s & women’s accessories, eyewear and beauty, shipping to the US. The inaugural first-ever global online availability of TOM FORD’s ready-to-wear collections will take place this July on NET-A-PORTER, and in September on MR PORTER.  

 

NET-A-PORTER will be selling an edited selection of TOM FORD FW15 ready-to-wear pieces with highlights across leather military jackets, patchwork maxi skirts, evening column gowns, embroidered dresses and signature denim and suede pieces alongside TOM FORD women’s shoes, accessories, eyewear, cosmetics and fragrance collections. They will offer a curated selection of Tom Ford Signature Fragrances, the Tom Ford Neroli Portofino Collection and for the US market, items from the Color Collection, including an initial offering of the TOM FORD BEAUTY Autumn/Winter 2015 Beauty Runway Look.

 

Similarly, MR PORTER will be offering an edited range of TOM FORD’s elevated and sophisticated FW15 ready-to-wear including tailoring, formalwear, luxury casualwear, shoes, eyewear, accessories and grooming collections. 

 

“THE NET-A-PORTER GROUP is about creating the future of fashion.  That future is built on firsts and we are thrilled to be the first online retailer to bring TOM FORD to our global and mobile customer base at both NET-A-PORTER.COM and MRPORTER.COM,” says Natalie Massenet, Founder and Chairman of The NET-A-PORTER Group. “TOM FORD is one of the most recognizable and coveted brands in the fashion industry and Mr Ford himself one of the most stylish, creative and high profile designers of our time.  We are proud to introduce our audience of over 9 million luxury fashion consumers to the world of Tom Ford. His designs are made with the modern, stylish confident man and woman in mind, the very individuals that we celebrate and cater to.   We and Tom Ford pride ourselves on innovation, quality, luxury and customer service above all else.  We cannot wait to put Mr Ford’s amazing product into the hands of our customers globally.” 

 

“I couldn't be happier to sell the TOM FORD womenswear, menswear, accessories, TOM FORD BEAUTY and TOM FORD EYEWEAR collections on NET-A-PORTER and MR PORTER to expand our ever-increasing sales network.  I have the utmost respect for Natalie Massenet and both NET-A-PORTER.COM and MR PORTER.COM and am happy that they will be the first on-line retailers to sell TOM FORD ready-to-wear,” said Tom Ford.  

 

NET-A-PORTER and MR PORTER customers can sign up and register interest and product updates at:

Women’s:       http://www.net-a-porter.com/Shop/Designers/Tom_Ford

Men’s:                         http://www.mrporter.com/Shop/Designers/Tom_Ford

Beauty:                       http://www.net-a-porter.com/Shop/Designers/Tom_Ford_Beauty

 




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