Replay Spring/Summer 2015 campaign

The Replay Spring/Summer 2015 campaign comes alive through a series of ultra modern shots and portraits in black & white that are equally timeless, at once simple, stark and striking.

For the Spring/Summer 2015 season Replay has young Italian fashion photographer Giampaolo Sgura capture the ad image. A major talent on the scene despite his youth, he enjoys considerable recognition and appreciation on the part of world-class brands and magazines. 

The campaign comes alive through a series of ultra modern shots and portraits in black & white that are equally timeless, at once simple, stark and striking.

Denim – the brand’s core product, particularly in destroyed mode – plays the lead here in combination with cool and edgy urban inspired items.

While Russian model Anna Selezneva portrays the Replay woman by giving femininity a slick contemporary slant, British model Isaac Carew personifies the Replay man’s spunky rebellious spirit through a look where unconventionality meets pure class.

CREDITS

Photographer

Giampaolo Sgura

Models

Anna Selezneva @ Women

Isaac Carew @ Ford Models

Stylist

Claire Dhelens @ Rose Paris

Hair

Franco Gobbi @ Close Up Milano

Make Up

Jessica Nedza @ Close Up Milano