Tuesday, 6 January 2015

MUST SEE - SWATCH GETS READY TO KICK OFF LC:M


SWATCH REVS ITS ENGINES FOR LONDON COLLECTIONS: MEN

 

As Official Partner of London Collections: Men Swatch will launch Gran Turismo, its latest collection, on site at Victoria House.  The collection inspired by racing heroes from decades ago and where race cars seemed to have wings and the times did as well!  Gran Turismo imitates a stylish suave time machine reflecting the spirit of this golden age. 

 

With hard-to-miss dials, GOLDEN FRIEND (SUOB716) and SILVER FRIEND (SUOB717) are all about a classic look with a metallic twist. These stylish pieces don’t need a stoplight to tell them when it’s time to go. Shifted into gear and ready to burn rubber, BLAKE BRAKE (SUOB117) and RED BRAKE (SUOR104) have a need for speed and aren’t shy about showing it. DOPPIOGIRO (YWS409) is bold and brooding with a dark tan and handsome features that counter DESTINATION MADRID (YVS419G), a sleek alternative with powerful lines and a mighty engine that could, can and will – just take a look under the hood.

 

Swatch will be based at Victoria House from the 9 - 12 January  during London Collections: Men with their own Top Gear Scalextric track.  Race cars in between shows for a chance to top the Time Trial Leaderboard and get a mug shot on the wall of fame!  Every day the fastest lap wins a Gran Turismo watch.  A mini version of the track will also be installed at the flagship store, 313 Oxford Street.  

 

RRP £44.50 - £120.50

 







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