As part of the broader global development strategy of the Marni brand, an agreement has just been signed with Brave Kid for the production and worldwide distribution of the Marni line for children.
A simple and poetic world, just for girls, inspired by adult codes: prints and fabrics rethought and reinterpreted for kidswear, along with complete collections which offer, in addition to clothing, a full range of accessories including bags, backpacks and hats.
Gianni Castiglioni, CEO of the Marni Group: "We are very happy about the collaboration with Brave Kid, which will allow us to strengthen and expand our image and distribution strategies while keeping the brand identity coherent."
"It's an honor for us to add Marni to our brand portfolio. It's a brand with a unique identity and great potential in the kidswear sector", says Germano Ferraro, CEO of Brave Kid.
The first kidswear collection by Marni developed in collaboration with Brave Kid will debut in Fall/Winter 2015 and will be presented at the upcoming Pitti Bimbo.
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