New British watch brand, Shore Projects, is inspired by the elementary beauty and idyllic fun of the British seaside combined with the venerable look of classic explorer watches.
Featuring a stainless steel case with a scratch resistant sapphire crystal glass, the collection is housed by the best Swiss parts and precision manufacturing processes – creating a collection that is fully equipped to weather the demands of a modern lifestyle with a timeless British design. The easily interchangeable straps feature the finest Italian leather and are waterproofed to 100m, which means they are also designed for swimming in the sea.
The Shore Projects 2014 collection mirrors vintage styles with modern design features and includes classic white and muted charcoal black dials, as well as a brushed silver dial with gold finishes to accompany their unique range of adaptable straps.
Shore Projects watches are a timeless British brand designed for every day wear, whether exploring pebbled stretches of beach or taking on the demands of the big city.
RRP: £85
Additional Straps: £15 (colours include: green, grey, navy, mint, orange, pink, sky blue and yellow)
Available at www.shoreprojects.com and www.Net-a-Porter.com from July
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