With the summer festival season fast approaching and 90s logo mania making a return, guys are ditching their dull winter underwear and investing in statement waistbands!
A 90s fashion trend recently re-launched by Calvin Klein with a huge social media campaign, the look-at-me logo is the easiest way for customers to show their brand loyalty.
Canadian underwear brand Garçon Model has seen a 40% increase in sales in the first quarter of 2014 compared with 2013 helped by their SS14 collection of briefs, trunks and boxers that sport an iconic metallic GM waistband.
www.garconmodel.com
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