Blake Lively, the face of Gucci Première women’s fragrance, wore Gucci Fall Winter 2014-2015 look 34 blue leather long sleeve dress with black leather and embroidery and a PreFall 2014 look 22 blue suede trench coat with belt to celebrate the launch of the new Gucci Parfums campaign to support Chime for Change at Macys Herald Square on May 6, 2014 in New York City. To kick off the campaign, and in honor of the launch event, Gucci Parfums was pleased to dedicate $75,000 to projects selected by Blake Lively across the three pillars of Education, Health and Justice.
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