Noudar Jewels launches a new collection at London Fashion Week SS'14 with an exclusive collaboration for Julien Macdonald's catwalk show last Saturday 14th September at Goldsmith Hall.
"I've always been a fan of Noudar, they are one of the most inspiring jewellery brands out there.
They have managed to re-invent fine jewellery for a very modern woman.
My customers will love these pieces ad I'm wearing one myself." says Julien Macdonald after the launch of his glamorous spring summer collection.
Taking inspiration from Moroccan tiles and tapestry the intricate detailing, in accents of black and sapphire, deceive the eye.
From afar, the considered beading and embroidery work adorning the pieces has a subtle and beautiful fluidity; in contrast closer inspection reveals hand-sewn clusters of crystals and beads forming spikes, thistle flowers and eerie motifs blending effortlessly with the latest Noudar ring collection.
Executed with tattoo like qualities, the detailing gives the collection the subtle hardness and rock-edge that is the common link between the Macdonald brand and Noudar Jewels.
Looking back to archival pieces and focusing on the brand’s DNA, Macdonald’s spring summer collection shows his explicit understanding of the Macdonald women, strong, confident and sophisticated.
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